Coca-Cola lança a campanha Superhéroes (Super-Heróis), recorrendo a nostalgia e ao humor para tentar conscientizar as pessoas sobre o futuro do planeta.
Com a intenção de lembrar o super herói que todos temos dentro de nós, o comercial mostra como podemos manter essa vontade de salvar o mundo mesmo depois de adultos. Assista o video abaixo com a bela canção do David Bowie -Heroes
‘Coca-Cola’ has always been an integral part of people coming together. But in our new digital world, the way we connect had changed. We had to jump start some real conversations - with people you may have lost touch with, or were yet to meet.
So after 125 years of putting the same name on every bottle of ‘Coke’, we tried something new. We printed the 150 most popular Australian names on ‘Coke’ bottles, invited Australians to ‘Share a Coke’ with one another, and once more became part of people coming together with the best conversation starter of all - a first name.